Leadership Team


CHEONG CHIA CHOU

GROUP MANAGING DIRECTOR
GROUP CHIEF EXECUTIVE OFFICER

  • Solid foundation in technology and strong business acumen 
  • Led the Group to embark on a digital business journey in mid-2017 with the vision to be a world-class homegrown digital lifestyle service provider 
  • Founder of Pictureworks Holdings Sdn Bhd – serving more than 40 theme parks and attractions in 13 countries including KidZania over the world and LEGOLAND® Malaysia 
  • Winner of EY Entrepreneur of The Year 2018 Singapore Award in the category of Media & Lifestyle for Pictureworks

KELVIN CHEONG

GROUP CHIEF STRATEGY OFFICER

  • Takes care of Compliance & Risk Management and Corporate Development (which involves investment and funding activities, as well as merger and acquisition) 
  • Strong background in corporate strategy, notable achievement included facilitating RedHot Media’s listing on AIM Market, London Stock Exchange
  • Previously worked at Via Communications Network, Nanyang Online, and RedHot Media 

JENNY TAY

GROUP CHIEF OPERATING OFFICER

  • Oversees Group’s OmniChannel and eCommerce business, operations management, marketing & communication, as well as human resources & administration   
  • With 15 years of deep understanding on themed attractions corporate culture, she successfully expanded Pictureworks’ business portfolio and grew the company into a leading imaging service provider regionally in her previous capacity as CEO of Pictureworks

ERWIN FOO

GROUP CHIEF TECHNOLOGY OFFICER

  • In charge of Money and FinTech business, big data and technology-related business activities
  • Close to 20 years of IT industry veteran, previously served Deloitte Singapore, [email protected], NCS and SCS 
  • Founder of Enovax Pte Ltd (later acquired by PUC Berhad as wholly-owned subsidiary) – serving key clients such as Sentosa Development Corporation, Hitachi, Deloitte, Golden Village and etc 
  • Winner of ‘Best Technology CEO Singapore 2018’ by UK Global Banking & Finance

KENNETH HIEW

GROUP CHIEF COMMERCIAL OFFICER

  • Looks after group-level business development, as well as the development of blockchain, digital assets and tokenisation
  • 22 years of experience across various industries ranging from Fast-Moving Consumer Goods to Media and Payment, previously worked in Nestle Bhd, Fiamma Bhd, RedHot Media, and EPP Solution Sdn Bhd (now known as Presto Pay Sdn Bhd)  

KONG CHOON KEONG

FINANCE CONTROLLER

  • Responsible for the functions of the Group’s Finance Department 
  • Served 9 years in the auditing profession before switching to commercial sector 
  • Held various management capacities in SMEs, local conglomerate and multinational enterprise, such as Brother International (Malaysia) Sdn Bhd and mTouche Technology Berhad 

LIM EE MAE

HEAD OF MEDIA

  • Continuously drive the growth of media & advertising under the  Omnichannel business and create synergies across other business activities of the Group  
  • 14 years of experience in Marketing and Media Advertising across media owners and various publications

JASON TONG

HEAD OF eMONEY

  • Responsible to drive the Group’s electronic payment agenda, facilitate financial services through Presto app, as well as explore strategic partnership with other market players
  • 16 years of experience across technical and financial roles providing leadership in Banking, Information Technology, Telecommunications, Operations and Customer Service

NG WEI CHING

head of technology

  • Leads a team of over 50 tech elites to spearhead foray into FinTech and eCommerce sphere in line with the long-term technology roadmap of PUC 
  • Armed with 20 years of IT experience in project planning, risk assessment, strategy development, budget control, and stakeholder management for successful execution of highly challenging projects 

PRAWN CHENG

HEAD OF OPERATIONS

  • Looks after Group-level operations, her portfolio spans proprietary Intellectual Property (IP), Creative & Content, Photography, Event Management and Customer Service 
  • Previously served as the General Manager of Pictureworks Hong Kong,  Singapore and Malaysia with deep insights in imagery business for international theme parks and attractions over the past 10 years prior joining PUC

EVE LOW

HEAD OF MERCHANDISE

  • Heads Merchandise division to strategise sellers’ sales promotion and develop high-margin OEM products, collectively responsible of driving sales and GMV contribution 
  • 10 years of industry experience across various roles ranging event management, trade marketing, and SAP support coupled with her proficiency in Korean language, she managed to onboard vast network of merchants and mega sellers from different regions, achieving high GMV contribution to 11street Malaysia platform (now known as PrestoMall) under Cross-Border Trade 

WAN LAI YEN

HEAD OF BUSINESS
(TRAVEL & TOURISM)

  • Develops growth strategies and forward-looking plans for the Group’s online travel business and forms strategic partnerships with travel partners 
  • Equipped with 17 years of Travel & Tourism industry insights throughout Malaysia and China, previous experiences included serving Travelport Worldwide, Agoda.com, Expedia, and Bedsonline

EILEEN ENG

HEAD OF HUMAN RESOURCES

  • Oversees and manages overall Human Resources functions of the Group, as well as associated companies – Pictureworks Holdings Sdn Bhd and Presto Mall Sdn Bhd
  • Strongly committed to human capital management for over 10 years